Last week, ESPN's Heather Dinich invited double and triple takes when she revealed that "maybe even TV ratings" could be part of the future playoff-selection formula.

The information didn't go over well. And from everything we've gathered, there's no real chance this actually happens.

But we believe the ratings topic by itself does call attention to an important matter in the Clemson world, the ACC world and the whole new college football world as a whole.

CLEMSON's BRAND SHOULD PAY OFF (For subscribers-only)

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